By Fasuyi Tolulope Samuel
In the world of business, profitability often relies on various factors, from strategy and market demand to personal drive.
But what happens when business owners in stigmatized industries — like casket sales, alcohol retail, or even adult services — turn to prayer for a boost in profits? Can divine intervention play a role in driving success, and does faith respond differently to those working on the societal margins?
For many, the idea that prayer might influence profits is straightforward. Entrepreneurs and employees alike pray for opportunities, customer growth, and sustained income.
But for those in fields viewed as morally ambiguous, like alcohol sales or funeral services, the question can seem more complex. In some religious traditions, while drinking to excess is frowned upon, the selling of alcohol isn’t universally condemned. So, is there any reason why an alcohol vendor should hesitate to ask for divine help to grow their business?
The same question applies to the funeral business, where selling caskets profits from death, yet provides a vital service to grieving families. When it comes to people in even more contentious professions — such as adult service workers or former criminals trying to launch legitimate businesses — the question becomes thornier.
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Do prayers from someone in these industries align with spiritual teachings on morality and good deeds? Many would argue, however, that it is sincerity and purpose that drive whether one’s prayers are “heard,” not merely their industry.
Interestingly, business prayers aren’t only about immediate financial gains. Many entrepreneurs pray for protection, ethical decision-making, and resilience against economic downturns.
For example, a liquor store owner might seek divine guidance to responsibly serve customers while still aiming for profit. Similarly, a former thief who’s left behind crime to start a legitimate business may pray for success and stability, seeking to sustain a life outside of unlawful activities.
Religious texts often emphasize that spirituality doesn’t discriminate between those in approved careers and those who’ve faced hardship or taken unconventional paths.
In business, this can translate to an acknowledgment that every legitimate venture, no matter its stigma, may find room for growth and stability under the guidance of faith.
At the heart of this debate lies the universal entrepreneurial drive: to improve, succeed, and support oneself and one’s community. Just as society might benefit from a more inclusive view of what constitutes “good” work, businesses in every industry might find value in turning to a higher power for wisdom, strength, and resilience.
For those in controversial sectors, perhaps prayer can act as a reminder that business success and ethical purpose aren’t mutually exclusive.
[…] Read: Can Prayers Boost Profit when Those in Controversial Professions Seek Divine Help? […]