By Fasuyi Tolulope Samuel
Guinness World Record holder and renowned food influencer, Hilda Baci, has once again captured the world’s attention_this time by cooking the world’s biggest pot of jollof rice at the prestigious Eko Hotel in Lagos.
This feat is more than just a culinary achievement; it is a statement of ambition, creativity, and cultural pride. For Hilda, this moment represents the next chapter in her rise as a global culinary icon.
After earning worldwide recognition for her record-breaking cook-a-thon in 2023, this bold attempt shows that she is not resting on her laurels. Instead, she is building a brand that merges food, entertainment, and inspiration.
By taking on such a massive challenge, Hilda is proving that her success is not a one-time event but a platform for even greater exploits. This elevates her from being just a chef to becoming a symbol of possibility for young Africans, particularly women, who aspire to make a mark on the world stage.
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Beyond personal achievement, this event reinforces the cultural significance of jollof rice — arguably West Africa’s most beloved dish. By attempting a record on such a popular meal, Hilda highlights Nigerian cuisine and positions it for global recognition.
Food tourism, culinary entrepreneurship, and Nigeria’s soft power all stand to benefit from the visibility that a Guinness World Record attracts.
Guinness World Records, for its part, remains a powerful global platform for storytelling and celebration of human achievement. Being recognized by GWR transforms a personal challenge into a global spectacle. It validates effort, inspires millions, and immortalizes a name in history.
For brands, it also represents an opportunity for collaboration and media buzz, which can drive massive economic value.Hilda Baci’s record attempt is therefore much more than a cooking event — it is a masterclass in personal branding, cultural diplomacy, and the value of daring greatly.
The popular chef is being supported by other celebrities such as Funke “Jenifa” Adekunle, Veekee James, Peller, and so on at the cook-a-thon happening at the Eko Hotels, Lagos.
