By Fasuyi Tolulope Samuel
Nigeria’s music scene is exploding—and behind the hits are savvy executives shaping the global rise of Afrobeats.
Here are seven industry powerhouses driving Nigeria’s music into the spotlight.
1. Don Jazzy – CEO & President, Mavin Records
Michael Collins Ajereh, better known as Don Jazzy, founded Mavin Records in 2012 following the success of Mo’ Hits. The label has launched superstar careers—from Tiwa Savage and Wande Coal to Rema and Ayra Starr—solidifying its status as an artist incubator.
2. Abuchi Peter – CEO, Chocolate City
When Abuchi Peter took the helm of Chocolate City in 2021, he propelled this veteran label into new territory. His strategic leadership continues to bolster the label’s storied legacy, home to icons like M.I Abaga and modern stars like Blaqbonez.
3. Davido – CEO, DMW (Nine+ Records)
More than a global Afrobeats sensation, Davido has built a thriving label empire. Since launching DMW in 2016 and expanding with Nine+ Records, he’s nurtured talent such as Mayorkun, Peruzzi, and Dremo while blending artistry with business finesse.
4. Olamide – CEO, YBNL Nation
Olamide Adedeji’s YBNL (Yahoo Boy No Laptop) has been a creative powerhouse since its launch in 2012. He’s mentored stars like Fireboy DML, Adekunle Gold,Lil Kesh, and Asake establishing YBNL as a breeding ground for street-savvy artistry.
5. Charles “D’Prince” Enebeli – CEO, Jonzing World
Founder of Jonzing World (est. 2019), D’Prince has emerged as a trailblazer. He signed prodigy Rema—whose breakout “Calm Down” achieved platinum status in the U.S.—alongside GDZilla and Bagetti. D’Prince’s deep roots in Afrobeats give him a unique developer’s edge.
6. Muyiwa Awoniyi – Founder, BSB Management Agency
While not a traditional label head, Muyiwa Awoniyi is a force in artist development. Through BSB Management, he guides talents like Tems and Omah Lay—and his mentorship platform “Insights by Muyiwa” underscores his commitment to nurturing rising stars.
7. Azeez Fashola ‘Naira Marley ‘- Founder Marlian Records
Naira Marley’s Marlian Records is no doubt of one Nigeria’s most popular record label. The brand which came into limelight after Naira Marley had made waves with his street tempo songs has housed top acts such as Naira Marley himself, Zinoleesky, Mohbad (now late), CBlvck, and so on.
