By Fasuyi Tolulope Samuel
In a candid interview with GG Magazine on November 13, Pharrell Williams, Grammy-winning producer and Louis Vuitton Men’s Creative Director, addressed Drake’s provocative acquisition of his iconic jewelry.
The jewelry, auctioned in 2022, included standout pieces like a 14K three-tone N.E.R.D pendant chain, a white gold brain pendant chain, and a skateboard pendant chain, collectively sold for $3.3 million.
Drake later referenced the purchase in his verse on Travis Scott’s “Meltdown,” hinting at melting the artifacts to challenge their symbolic heritage.
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He rapped:”I melt down the chains that I bought from yo boss / Give a f** about all of that heritage sh**.”*
When asked about his reaction to these remarks, Pharrell responded with composed detachment:”It didn’t.”
Reflecting on the sale, Pharrell shared, “You never realize how much all the stuff you have weighs on you, but it does. When you let that go, man, you feel so free.” He described the pieces as artifacts representing his contribution to music history, acknowledging Drake’s fandom for music heritage despite the contentious lyrics.
The track, part of a wider feud with Pusha T, amplified tensions in the hip-hop community, particularly around Pharrell’s association with Virgil Abloh and Louis Vuitton.
Drake’s verse also referenced Pharrell’s Paris debut as Louis Vuitton’s creative director, indirectly fueling speculation about industry rivalries.
Pharrell’s calm demeanor and focus on legacy over provocation underscore his enduring influence in music and fashion.
