By Fasuyi Tolulope Samuel
itel, Africa’s leading customer-centric brand for reliable smartphones and smart accessories, has announced the signing of Nigerian lifestyle icon Priscilla Ojo Mkambala as its newest Key Opinion Leader (KOL) and influencer.
The strategic partnership, unveiled during a signing ceremony held on April 24, 2025, marks a bold step in itel’s ongoing mission to deepen its connection with Gen Z and millennial consumers.
Priscilla, renowned for her creativity, authenticity, and strong influence among Nigeria’s vibrant youth, brings a fresh dimension to itel’s brand identity.
Known for her trendsetting style and engaging social presence, she is seen as the perfect face to represent the brand’s core values of accessibility, innovation, and youthful energy.
Speaking on the collaboration, itel’s management expressed confidence in Priscilla’s ability to elevate the brand’s image across digital platforms and real-life engagements.
“Priscilla’s relatable personality and strong online presence would further cement itel’s position as the go-to brand for stylish, affordable technology solutions,” the company stated.
As part of her new role, Priscilla will be actively involved in upcoming itel campaigns, product unveilings, and digital promotions, bringing her unique flair to the brand’s storytelling across Nigeria and other markets.
Her influence is expected to resonate with millions of young consumers looking for tech products that are both affordable and fashionable.
Priscilla Ojo Mkambala also shared her excitement about joining the itel family, stating,
“itel has always been a brand that resonates with the everyday person, offering amazing products that fit into our daily lives. I’m super excited to be part of this journey and can’t wait to create magic together!”
The collaboration is set to usher in a dynamic era for itel, as the brand aims to launch more engaging, relatable campaigns tailored to the aspirations and lifestyle of today’s tech-savvy generation.
The announcement comes just days after Priscilla tied the knot with Tanzanian singer Juma Jux in a star-studded wedding held in Lagos, Nigeria.
The high-profile union further amplifies her media buzz and public appeal, making her partnership with itel all the more impactful in reaching a wider, cross-continental audience.
