By Fasuyi Tolulope Samuel
If you’ve been on social media lately, you’ll notice one trend that never fails to confuse people: folks covering the faces of their fiancé/fiancée or newborn babies like they’re protecting a state secret.
And the funny part? We all know those faces will still be revealed one day. So, what exactly is going on?
Take Falz the Bahd Guy, for example. The rapper recently posted about his upcoming introduction ceremony.
Fans were excited — until they realized he deliberately hid the face of his bride-to-be. Instantly, everyone turned into FBI agents. “Who is she?” “Why the suspense?” “Did he marry Beyoncé by mistake?” Social media detectives are still on the case.
Read: Falz Opens up on His Relationship with Bobrisky
And it’s not just Falz. Many people are guilty of this face-hiding Olympics. You’ll see pre-wedding photos where the lady is glowing but her man’s face is covered with an emoji.
Or a newborn baby announcement where the child’s entire face is blurred like they’re wanted by EFCC. Meanwhile, aunties, uncles, and neighbours already have the uncensored version circulating in family WhatsApp groups. So who exactly are you hiding from?
Let’s be honest: some of it is about privacy — people trying to shield loved ones from online wahala. Fair enough. But sometimes, it’s clearly about suspense and clout.
The logic seems to be: “If I cover their face, people will keep talking, guessing, and coming back for updates.” Basically, free hype. But here’s the joke — if you’re going to post, why not post fully? Covering faces feels like giving someone a plate of jollof rice and then saying, “Sorry, you can only smell it.”
Frustrating, right? Because no matter what, when the wedding videos drop, or when the baby grows a little, that face will be all over Instagram. So, the secrecy doesn’t last.
At the end of the day, it’s their choice. If hiding bae’s face or baby’s cheeks gives them joy, so be it. But we, the online in-laws, will still ask questions. After all, what’s the point of playing hide-and-seek with people we’ll eventually see at the wedding, naming ceremony, or even at ShopRite buying bread?
Maybe it’s just social media drama, maybe it’s fun, maybe it’s protection. Whatever the reason, one thing is sure: the more people hide faces, the more curious the rest of us become. And maybe… that’s the plan all along.
