By Fasuyi Tolulope Samuel
In recent months, one name has been making waves across social media and Nigeria’s online space—GehGeh, the self-acclaimed financial and relationship coach who founded the “University of Wisdom.”
His online lectures, streamed live on platforms like TikTok, have drawn over 170,000 viewers at once and attracted more than 25,000 students eager to learn from his unconventional teachings.
But beyond the hype, why are so many young Nigerians signing up for GeGeh University? A closer look reveals that his message resonates deeply with the struggles, cultural shifts, and aspirations of modern Nigerian men.
1. Changing Cultural Dynamics
Traditionally, Nigerian men were expected to be sole providers for their families and relationships. However, today’s reality paints a different picture. Women are increasingly gaining financial independence, securing jobs, and even outperforming men in certain industries.
For many young men, this has led to a cultural shift that leaves them questioning their traditional roles. GehGeh’s teachings, which focus on empowering men to protect their finances and redefine masculinity, are striking a chord with this generation navigating a fast-changing world.
2. Economic Hardship and Marriage Decline
Nigeria’s economic climate has left many young men struggling to survive, let alone afford the rising costs of marriage. From bride price to wedding expenses and the daily burden of family upkeep, the financial demands are overwhelming.
As a result, many men are choosing to delay or completely avoid marriage. GehGeh taps into this reality, encouraging men to focus on personal growth and financial stability before making commitments that could sink them further into hardship.
3. Rejecting Financial Irresponsibility in Relationships
One of GehGeh’s most controversial teachings is his stance against men spending heavily on girlfriends simply to sustain relationships based on sex.
He argues that men should not feel compelled to provide financially for women who are not their wives, a message that resonates with young men who already feel the weight of societal expectations. For some, his advice offers an escape route from financial irresponsibility disguised as love.
4. The Alpha Male Aspiration
In a world where social media constantly glorifies luxury lifestyles, expensive dates, and displays of masculinity, many men crave the status of being seen as “alpha males.”
GehGeh’s blunt, no-nonsense approach to teaching men how to reclaim dominance in relationships and finances appeals to this desire. For those who feel sidelined by society, his university promises a blueprint for regaining control and respect.
5. The Search for Belonging and Mentorship
Beyond money and relationships, another major reason Nigerians are flocking to GehGeh’s online lectures is the sense of community and mentorship it provides.
Many young men feel lost, unsupported, and misunderstood. GehGeh has created a space where they can learn, share experiences, and feel empowered without judgment. For many, his university fills the void left by absent fathers, unresponsive institutions, and a society that often sidelines men’s struggles.
Final Thoughts
Love him or hate him, there’s no denying that GehGeh has tapped into the pulse of a generation. By speaking openly about money, women, and manhood in a way that resonates with the lived experiences of Nigerian men, he has built not just an audience but a movement.
Whether his teachings truly build better men remains debatable, but one thing is clear—GehGeh University is rewriting the script of masculinity in Nigeria.
